Strategic Internet Marketing Secrets .Com

Reflecting on What really Matters

As a leader, a friend, or simply an individual forging your way through life. It is important to know and define what it is you stand for.
This matters because it is reflected in every choice you make.  It leaves a trail of your reputation but more importantly it reveals your character and who you really are.

Deciding what you stand for helps you to see where it is you are going. Thus eliminating all the “neat stuff” that isn’t going to get you there.  And bringing into focus the things that are.

This will help you simplify and manage your daily expectations. And ultimately release you to be more productive with the time you are given.

Having that willing attitude to “do whatever it takes” but also having the class not to lower your standards to achieve your goals.  Knowing  there is a cost and a reward for those  who do not compromise.  You can’t stand for something and please everyone at the same time. 

Do you really think it’s possible to be the high out-put, available at all hours, work smart, life in balance, always do what your told, always do it right, guy.  I don’t think so.  You have to know which one of those is you. You can’t be available all the time, to everyone in your business, up all night, and still achieve the balance in your health and family time.

When you know what you stand for it’s easy to make difficult decisions. Like when to say “yes” and when to say “no”.  There are really a lot of benefits to this because you know your target and the lines outside it are easy to define.

When you stand for something it creates trust between you and others and ultimately gives you more credibility.  It also helps your team to see the vision and makes the mission more exciting for them as well. People like having purpose and reasons greater than themselves to work toward.

Opportunities will always arise for us to do the right thing or take the easy or cheaper way out. These are the moments that count, the moments when greatness is born.  Its not always cost effective to stand up for something, I mean really; someone might not like it.  You might appear to be going against the flow of the masses.

Make a positive impact.

Do yourself and everybody else a favor.  Remember what really matters.  And stand for that.

Can I get a “FREEEEEEDDDDDDDDDOOOOMMMM!”

You Are What You Think

You’ve heard it said before, “If you think you can you can!” and “If you think you can’t you’re right again!”  Well I believe God has wired us in such a way that in most cases our health and achievements are a direct result of our thinking.  This is why the success rate of patients that believe they can or will recover is greater than those who don’t.

Which leads me to me next point.  Great Health and great Wealth are both achieved in the mind first.  This reminds me of that movie, ‘The Pursuit of Happiness’.  It’s like the odds seemed to be so stacked against this guy, but he never gave up.  There were so many opportunities where a lesser man would have quit.  But this guy was so determined; he turned every road block into a stepping stone.  He did end up with the job he so passionately pursued.

 There is definitely a cost.  Not everyone is going to believe in you or your vision.  In fact there may be times when no one but you does.  I remember in that same movie at some point how he was telling his son not to let anyone ever tell him what he can or can’t do in life.

It is very important to recognize the value of our health and wealth.  It amazes me how so often people spend their earlier years sacrificing their health to attain wealth.  And of course inevitably in their latter years spend it all to turn back the clocks and get their health back.

So what would the wise approach to these principles be?
I guess sometimes we need to hear the obvious to believe it is a worth while endeavor.

No one is going to care about your health and wealth more than you do. 

No one is better than you.  You must believe that or you have already given up your power.  You are just as capable at succeeding as the next guy.

• Its all about how bad you want it. 

• How much you believe in it. 

• How willing you are to go after it.
  

If this is not the norm for you I invite you to enjoy a nice little paradigm shift.  Watch as you correctly begin to believe in your dreams how much closer they become.  How what you think and the way you think is directly reflected in how well you live your life.

You really are what you think.   

We All Enjoy The Experience Beauty Gives
 
Beauty is something that inevitably stirs our emotions.  We are captivated and inspired by it.  We find peace and joy in it.  And there is even a powerful degree of satisfaction we receive when engaging in a beautiful experience.

It’s true even the most stubborn and hard-hearted tough guys can be suckers for beauty.  The simple fact is we treat people and things differently when we feel they are beautiful.

Somehow someway beauty changes and enhances them… it just seems to bring more value.  A beautiful sunset enhances the moment whether you are alone or with someone.  A beautiful smile, beautiful flowers, beautiful words.

This explains why people and organizations have invested so much in beauty over the years.

The fact is beauty  pays off.
It gets us in the mood.  To laugh, to learn and be creative, to spend and be spent.  Beauty helps people enjoy themselves in whatever they are doing.  And the truth is, you really can’t put a price on that.

There is a cost to the art and science of beauty.  You have to put in the effort to take care of your health to reveal that beauty.  Somehow we understand that beauty= care and attention.  Someone or something that is vibrant and thriving is always more beautiful. Have you ever been to an animal show?  Well I’ll tell you, the sick animal is never as spectacular as the healthy one.  I suppose this is why  most creatures evolved their definitions of beauty in a mate to match the displays of healthy creatures.

Expensive cars or jewelry are always more beautiful than cheap ones.  Why?  Because they cost more.  You have to invest more to create them and more to attain them.

Have you ever walked into those office buildings with the huge lobbies?  You know the ones I’m talking about; lots of wide-open wasted space.  Vast windows, extra designer couches, and extravagant tropical plants.  These spaces are rarely used and extremely expensive.  The only purpose is for that ahhhhahhhh experience for the people coming through the door.  That’s what makes it beautiful, just knowing its expensive and its only purpose is to be beautiful.  Its like mood space.

So now that we have a sense of the value of beauty.  What are you doing to make your product or service a more beautiful experience?  What are you doing to make peoples lives more beautiful?

It could be the way you write, that extra touch you add to your service, your generous attitude when you are helping people.

Just remember ordinary is less beautiful than extraordinary.  Ordinary is more easily forgotten. 

A salesman is always trying to squeeze that extra penny out of their customer.

An adviser really just wants to see their client get the very best value out of their experience.

Believe me, this is where the impact is made; this is where you deserve the trust you earn.

And that my friend is Beautiful!

Her Being The Juliet On Your Marketing Stage

Do you consider the perspective people have on your service or product?  Is the service, or their experience when getting the service worthy of falling in love with?  Do you remember the last time you fell in love with a particular product or service experience?

Well, think about how valuable they became in your eyes.
So valuable perhaps, they are the first ones you recommend to friends or strangers when given the opportunity.  From the time you fell in love, you knew you were a customer for life.  And not just that, you looked forward to your return, so much so that you would probably go more often.

Its true when someone falls in love with your product or service (whatever you are marketing), even if the product is you; they become much more open.  They become much less price sensitive.  Its amazing people are even willing to to work with you to make the product or service better.  Its not just that people want to see you succeed.  They know it will improve the service they are already sold out for.

Your Attraction Marketing Blueprint                                                                     People love to love things or services.  Their innocent and genuine response will be to talk about it.  They like having the power to recommend something worthy.  People enjoy sharing things that have credibility and taste.  It reveals their own credibility and taste.  And as we all know word of mouth advertising will probably never go out of style.

Online or off when its something they love; they will write about it, comment on it or share it.  When there is reason,  your customers will even forgive certain irritations or glitches, that would be inexcusable if it were someone else.  But they love your service so they can easily forgive when its your business.

So with all this said.  I think its important to ask yourself these questions when strategizing your internet marketing campaign.

• First of all, is the value you provide for your customers worth talking about? 

• Is your demeanor online friendly and informative?

• Are you boring and easily forgotten or are people falling in love?

Is Duplication Really The Answer

I suppose where we initially go wrong is when we just assume that what everybody is saying is true.  Sometimes its just easier to believe what everyone is saying than to have to think for ourselves.  We probably at some time or another have all done this.  You know the cliches we pass around in the business world.

The fact is when we hear something enough times we simply take it for the truth.  Whether it is or not is a different story all together.

The particular phrase I am talking about right now is, “Systems are duplicatable… people are not.”  We have all heard this said and probably believed it even to our harm.  While many times these well intentioned ideas are there to encourage and direct people, the fact is they can be misleading.  When everyone takes these opinions to be indisputable facts we end up with discouraged and confused people.

I believe we all have different gifts and talents.  And as a whole we as humans will be very unsatisfied in our work and our life unless we are utilizing our strengths and challenging our weaknesses.  This is how we grow.  We should not be more focused on making sure we only do things our team can mimic.  Now don’t get me wrong I am not saying there is not a place for duplication.  But it is surely not the standard by which we should apply our skills.

It’s the 1% who don’t blindly follow these cliches that often out earn the 99% who do.

When people become too concerned with being duplicatable they can become so inflexible in their approach that it actually has a negative effect on their business and their team.

Just remember things don’t have to be 100% duplicatable to be worth trying.  Things are constantly being tweaked and perfected.  We as humans will continue to be unique.  No one system will be right for everybody.  Just keep in mind, that is a good thing.
In business systems are tools.  It’s good to have a selection in your toolbox.  It’s also important to set an example for others by working with people as individuals.  This way you can get people going with the right tools that compliment their strengths and propel them forward.  Rather than squeezing them into a system that worked for someone else.

Being unique and flexible also has a way of attracting more people to your business.

The point I am trying to make is its important to capitalize on your own strengths and work with others according to theirs.

Then you add a Proven Marketing System, and you have the formula for creating unlimited profits and abundance in your marketing business…

 ”Youtube Video Marketing for Dummies”

Is it just me or has everybody on the planet heard of Youtube?  That’s right, its one of the Most used, Most visited and ultimately Most popular video sharing sites available on the World Wide Web.   As an old pro or new beginning marketer you should definitely not overlook this powerful social media platform.

Youtube seems to be the first place everyone goes when they want to search for online videos.  It really doesn’t matter what kind of video you are looking to watch or post its all happening on Youtube.  So in light of this fact it becomes a very effective tool for promoting yourself and your online content.

Whether you are an online publisher, a marketer, film maker, blogger or any other kind of entrepreneur Youtube provides a great outlet for exposure.

Youtube provides:

• an all around great way to get your product out there, for little or no cost

• a very effective way to run ongoing informative clips or instructionals about new products or services you can do this with the same people and or new people

• a great way to create your profile with your own content and a link back to you website URL

• a perfect opportunity to lay the foundations of your Youtube presence that you can continually be building on

Uploading and downloading is easy, relatively fast and depending on your connection to the Internet, may be almost instant.   There are minimal steps to follow and it is all self-explanatory and relatively easy to get going.

When it comes to cost effective ways to market online, Youtube should definitely be included in your plan.

I guess the best way I can recommend for getting started now, would be to get a simplified step by step instructional.  This way you can just follow the instructions and get it right the first time.   Here is one I highly recommend; its the complete package at a very affordable for everyone price.

YouTube Video Marketing For Beginners

Doorway of Value vs. Illegitimate Copycats
Have you ever wondered why some affiliate pages get ranked well while others end up with nothing more than the Google slap?  Personally it has crossed my mind.  Is there a science to it or is it simply good luck?

The truth is, Google doesn’t want to waste valuable space on its first pages by simply filling it up with a bunch of copycat links that all go to the same place and provide no unique value.  What I’m talking about is thin affiliate sites; web pages or doorway pages/sites created solely for the purpose of being the go-between from the visitor to the merchant with no real other value added to the visitor experience.

These so-called illegitimate businesses are exactly what Google trains its employees to look out for and basically get out of the way. This is a huge and friendly heads up to affiliate marketers who are in this for the long haul.  We are basically looking at the golden rule here; you get out of this what you put into it.  Simply put, you must bring something of value to the table.

Lets look at Google’s perspective on this:

• Google says: “We differentiate between affiliates that produce extra service, value, or content, and those that simply are duplicates of other sites, set up to boost traffic to other sites and earn a commission for it. The former ones are not Offensive and should be rated on the merits to the query. The latter ones are Offensive…

• “Thin affiliate doorways are sites that usher people to a number of Affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user. A site certainly has the right to try to earn income; we’re attempting to identify sites that do nothing but act as a commission-earning middleman.”

• Google also says: “Do not call a page affiliate spam when an affiliation is only incidental to the message and purpose of a website. To determine whether participation in affiliate programs is central or incidental to the site’s existence, ask yourself this question: Would this site remain a coherent whole if the pages leading to the affiliate (merchant) were taken away?”

• That probably counts out most affiliate sites. -source

These quotes were pulled from an internal document that Google uses to train human agents they hire to evaluate their search results for accuracy.

Pretty basic; You must add value in some way.  Whether you provide product reviews, unique tips or training on how to use a product or benefits explaining why someone would want to use it in the first place.  It is important that your page has purpose and brings something of value to the table.

This is the key to your success in affiliate marketing.  Your site must add value to your target market.  If it does not it is just another affiliate link being tossed into cyberspace and quietly disregarded as another “thin affiliate site”.

Just keep in mind you must provide a reason for people to go through your link instead of just going straight to the source themselves.  That’s exactly what Google is looking out for.  They won’t rank your affiliate pages well without out a good reason.  The reason they are looking for is value.

Bottom line, ask yourself this question when working on your affiliate marketing sites or pages; “Content-wise, could this page stand alone even without the affiliate links?”

That is the golden key. People want good information and content. This is why you should continually be looking for ways to add more value.

“When Kewl Cell Phone Texting meets Hot Social Networking”

Finally,  something that brings social media to the next level in communication.

With more than 82 million people texting regularly, it’s no wonder you’ve seen this cryptic looking code!  Commonly used wherever people get online — including IMing, SMSing, cell phones, Blackberries, PDAs, Web sites, games, newsgroup postings, in chat rooms, on blogs — these abbreviations are used by people to communicate with each other.

Check out some of these kewl codes:

•   F2F= face to face

•   14Aa41=  one for all and all for one

•   AAK= asleep at keyboard

•   and another one of my favorites; BdBI5M= busy daydreaming be back in 5 minutes

The cell phone texting code has now respectfully earned it’s place in the worldwide list of languages.  Granted its not all clean and professional, but never the less it is widely used and spreading like wildfire.  Its unique formulation of words and codes seems to be growing almost daily with the imagination of its countrymen and women.

Suffice to say, it of course at some point plummeted through the boundaries of the professional world.  Now laptop nomads and children alike are fluently utilizing this high-tech speed language. Way too kewl!  I love it!  It truly defines this generation of bigger, better, faster, more.  An entire generation of people speeding up and redefining communication, to be faster and more efficient in everyday life.

This is why Chat To Text arrived on the scene just in time.  This kewl new cell phone texting app allows you to chat with your friends through text  messaging straight from your social networking page directly to your cell phone.

All for the love of our high-tech speed language. 
Do take a moment to go check out this cool cell phone app that works with social media.

www.CoolCellPhoneApps.com

          “Outsourcing: The Truth About Working Smarter vs. Harder”

Outsourcing is actually the golden key to crossing over into the wealth controlled by the top 2%. This is why its absolutely crucial to implement outsourcing strategies.

Most “online gurus” and “entrepreneurs” teach a wealth of helpful strategies and tactics for making your business a successful one….   What they don’t always tell you is that they don’t do any of it themselves.

Outsourcing is the only skill you need to work smarter and increase the revenue of your small business.

This is what internet millionaires have been doing all along!

Do you really think anyone could single-handedly do all that needs to be done to run a full-time business successfully?  Why then are so many people attempting to do just that?! The end result being total paralysis. Hard working and good intentioned people just trying to press toward the vision, being overwhelmed by all the tedious tasks at hand.

Here is the revelation; you are at the tip of the iceberg when you discover how outsourcing will help develop the mass of your business.  Look at it this way,  everything under the water should be outsourced.  Now there is a profound thought.  Considering nearly 90% of an iceberg remains under the water.

There are so many benefits to outsourcing one of the more major ones being the savings in cost.  This is also where partnerships can become very powerful.  It’s important to understand you can get the savings with out sacrificing the quality.  Thus many companies utilizing outsourcing are more often considering  the effectiveness in skills and not just cost savings in their decision making.

More often than not your time is more valuable to you than the cost of outsourcing a project. This is why it is crucial to outsource whenever possible. This way you can save time that would be better spent on something else.  Applying this strategy will help bring you victory in the battle of being overwhelmed in your business.

You do not want to get bogged down and overwhelmed doing things someone else may be more skilled or efficient at doing.  This is why delegation is an important skill for you to acquire.  It is your job to know what the house will look like. It is then your priority to delegate the tasks required for getting the job done.

Here are your two key factors for  “working smarter not harder“; leveraging and delegating.

Leveraging is when you reduce the amount of work from a solo worker and off loading that work to skilled laborers who can do the same job quicker with less effort and reducing costs.

Delegation is the assignment of authority and responsibility to another person to carry out specific activities.

Outsourcing incorporates the the idea of team work. It’s about automation and utilizing tools, systems, submitters and people. You delegate tasks to the gifts and talents of others so you can work less and make more.  

Outsource talented people to do all the work for you:

Outsourcing for Small Business

“Writing Web Copy That Gives You The Competitive Edge”

Why is it important for your web copy to be scannable? That’s simple; because people read online web pages differently than they do offline printed text.The majority of people quickly skim web pages, stopping only occasionally when something of interest catches their eye.

This is an important key factor for those of us who write web copy, as well as those who sell online. If you want to gain the competitive edge in this arena your web copy must be easy to scan.

When checking your web copy take a look and see if it’s inviting to read. Are the elements that make it engaging and scannable there?  Or are you noticing huge sections of text that sort of discourage you from reading any farther. This is very important to pay attention to.  How often does something of interest catch your eye and cause you to read it?  This is the gold in your web copy.

Lets go over some effective ways to write scannable web copy.

• First of all keep it simple; in each paragraph only present one idea. This way the reader can digest each thought and is not overwhelmed by too many facts all at once.

• Now this of course is a matter of opinion.  But rather than clever or simply amusing subheads I tend to lean towards writing more meaningful ones. This comes across more sincere to your reader and less hypy. I guess really its just less your classic car salesman attitude.

• Another important technique is; rather than writing background information and the maybe “less important” information in the beginning and leading from there. You can utilize the inverted pyramid style for writing. You begin by presenting your key points and conclusions. Then build out from there.

• You can summarize your content by using “bullet points” or “bulleted lists”. A power list or a list of value-lines that are interesting and easy to read. This helps to keep the reader engaged.

• Another very effective way to help scanners move through your web copy is to electrify it by using highlights.  Find some select keywords and put them in bold. You can also use italic fonts or underlining. These are all easy and powerful.

• If you want a way to further break up your web copy into bite-size and easy-reader chunks; use boxes.  Fill your boxes with case-histories, interesting anecdotes, testimonials and so on. This is a great attention grabber for engaging your reader and perfecting your page.

SERIOUSLY. You are about to witness the most innovative way to Make Money Online. Forget learning how to do it … Just copy our campaigns and use them yourself.